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Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method by Karl Gerstner

Scribd free ebook download Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method 9783037785782 (English Edition)


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  • Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method
  • Karl Gerstner
  • Page: 120
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9783037785782
  • Publisher: Lars Muller Publishers

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Scribd free ebook download Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method 9783037785782 (English Edition)

Swiss designer and artist Karl Gerstner (1930–2017) had a significant influence on typography and the history and development of postwar graphic design. Designing Programmes is one of his most important and influential works. It was first published in 1964, and reissued in a new design by Lars Müller Publishers in 2007; both editions are now rare (the first almost completely unavailable). Now, Lars Müller reissues the book with its original design. Here, across four essays, Gerstner provides a basic introduction to his design methodology and suggests a model for design in the early days of the computer era. Gerstner's innovation was to propose a rule set or system defined by the designer that would determine all aesthetic decisions for a given product: for example, a logo might also function as a layout grid system or inspire a font. Today the book is especially topical in the context of current developments in computational design. With many examples from the worlds of graphic and product design, music, architecture and art, Designing Programmes inspires the reader to seize on the material, develop it further, and integrate it into his or her own work.

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Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method (Hardcover). Karl Gerstner: Designing Programmes: Programme   Celebrating Karl Gerstner – Bryan Kulba – Medium
Swiss designer Karl Gerstner passed away on January 2, 2017. In 1964, Gerstner wrote Designing Programmes which outlined his theories. In his theories, a programme is a systematic approach to solving a problem down into san-serif, roman, german, some other or a combination of typefaces. Karl Gerstner: Designing Programmes: Programme as Typeface
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Gerstner Programm was designed by Karl Gerstner in an attempt to harmonize of several grotesque typefaces and his decision to reassess Akzidenz-Grotesk: set Gerstner-Programm apart, as does its design methodology: approach in his book Programme entwerfen (Designing Programs) from 1963. Karl Gerstner — Designing Programmes
Programme as music. Programme as typeface. Programme as typography. Programme as picture. Programme as method. Alec Tiranti Ltd. London W. 1. Karl Gerstner: Designing Programmes: Programme as - Amazon
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The assortment of commercially available fonts is in constant flux. Gerstner- Programm, Karl Gerstner's photo typeface, needs to be considered Published in 1963, his book Programme entwerfen (Designing Programmes) Its programmatic and systematic approach, in particular, made this typeface design one of the  Designing Programmes - Karl Gerstner - Bok (9783037785782
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Designing Programmes by Karl Gerstner is one of the most elusive design books This systematic, generative approach to creative output is another great The typographic grid is a proportional regulator for composition, tables, pictures, etc. An example is given of a photographic program: “a picture of  Speak Up Archive: Flexible Consistency, Consistent Flexibility
One approach is to build in a level of flexibility so the identity can Boîte à musique from Karl Gerstner: Designing Programmes [Click image for a larger view.] This should be as important as the choice of colour palette or typeface. It's a design decision in its own right and, like colour and typography,  Gerstner, Karl [Paul Rand]: DESIGNING - Modernism101.com
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